April this year, marked the 4th anniversary of the Rana Plaza Factory collapse, which killed 1,138 people and injured many more. On the same day, the Fashion Revolution was born.
Over that week, brands and producers were encouraged to respond with the hashtag #imadeyourclothes and to call for greater transparency in the supply chain.
Here are five ways to get involved and support the Fashion Revolution:
1. Be curious
It’s so easy to pop into a shop and pick up a new item of clothing for super cheap, without giving any thought to who or where it was made. But we need to stop doing that. It’s time to commit to becoming more curious about how are clothes were made and who made them. Starting to educate yourself, is the beginning of change.
2. Contact your favourite brands
This is the week to contact your favourite brands and ask them#whomademyclothes to discover the real people throughout the supply chain. Take a photo of yourself, holding the label and tag the brand in the photo so they can see the question.
3. Share Fashion Revolution week with your friends
There are some crazy stats available, showing that as consumers we need to change our mindsets and help those whose lives are dominated by producing our clothes. Share these and get your friends thinking:
- Clothes discarded in one year in the UK would fill Wembley Stadium
- The average British woman hoards £285 of clothes they will never wear, the equivalent of 22 outfits each that are left hanging in valuable wardrobe space, or, £30 billion of unworn clothes
- It takes 200 gallons of water to make one pair of jeans, the equivalent of 285 showers
4. Check out our top ethical fashion brands
Buying ethically does cost more, but it doesn’t have to break the bank. It’s all about making sure everyone involved is getting a fair wage. Fashion writer, Ailsa McKinlay introduces her top five ethical fashion brands that she thinks you’ll love: People Tree, Rapanui Clothing, Annie Greenabelle – currently got a great sale on, Nomads, Thought.
5. Download the Fashion Revolution Action Kit
Make a real difference this week by reading through the action kit and taking the steps suggested. Get your friends involved and in the words of Vivienne Westwood, ‘Start to buy less, choose well and make it last.’
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